「クルマ社会の未来」が体感できるアウディ ハウス オブ プログレス 東京ってどんなところ?

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展示されているコンセプトカーQ4 Sportback e-tron concept

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4月から展示されるe-tron GT

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e-tron Sportbackを試乗

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試乗では高速道路を走行することも可能

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[左]アウディ ジャパン マーケティング担当の中原英貴さん。[右]MEN’S EX編集部クルマ担当の田上雅人

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本に手をかざすと映像が流れだす

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アウディのロゴについての歴史

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プロジェクションマッピングを使った説明

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e-tronの構造、デザイン上の特徴を解説してくれる

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こちらの模型はドイツから運んできた

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アウディが目指すビジョン

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指先を感知して赤いポインターが出現。キーワードを指し示すと説明映像が流れる

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GTのコンセプトカーの写真も展示

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未来の自分に向けたメッセージを送信可能

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打ち込んだメッセージが表示される

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今回ご案内くださったアウディ ジャパンの中原さんは2008年にアウディ ジャパン入社。ブランドエクスペリエンスの担当として、今回、「Audi House of Progress Tokyo」の立ち上げ、責任者を務める

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未来についてゆっくりくつろぎながら考えることができる2階のラウンジ

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外に展示されるe-tron Sportback

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e-tron SportbackはSUVに流麗なクーペのフォルムを融合

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カメラ映像で後方を確認できるバーチャルエクステリアミラー

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バーチャルエクステリアミラーと通常のサイドミラーと選択可能

" } }

>> この記事の先頭に戻る

<p>プロジェクションマッピングを使った説明</p>

プロジェクションマッピングを使った説明

<p>e-tronの構造、デザイン上の特徴を解説してくれる</p>

e-tronの構造、デザイン上の特徴を解説してくれる

<p>こちらの模型はドイツから運んできた</p>

こちらの模型はドイツから運んできた

中原そして、一番奥にあるスクリーンでは、未来に向けてアウディがどうあるべきか、何を考えているのかを表現しています。


田上それぞれのフレーズを指さすと、それに対応した映像が流れるわけですね。


中原はい、最もアウディの考えを示しているのが、「Future Is An Attitude」(未来は 考え方ひとつ。)というフレーズです。アウディとして、こうしたビジョンを見据えていますという内容です。


田上クルマって乗っている時が楽しいですが、それだけを追求すればいいという時代ではないわけですね。


中原その通りです。運転の楽しさと同時に、究極の効率性や、安全性を追求していかなければなりません。そして同時に、環境やサステナビリティについても真剣に考えなければならい。


<p>アウディが目指すビジョン</p>

アウディが目指すビジョン

<p>指先を感知して赤いポインターが出現。キーワードを指し示すと説明映像が流れる</p>

指先を感知して赤いポインターが出現。キーワードを指し示すと説明映像が流れる

<p>GTのコンセプトカーの写真も展示</p>

GTのコンセプトカーの写真も展示

田上そして、2階のラウンジでは「未来」について考えていただきたいと。


中原はい、ラウンジではお客様ご自身にも未来について考えていただきたいということで、Message to the futureという、未来のご自身にメッセージを送れる取り組みをしています。ご登録いただいたメッセージは送信直後にラウンジ内のデジタルサイネージに表示され、さらに1年後にはお手元にも届きます。


田上クルマというモノづくりを通じて、過去から未来へ。このストアが「progress」と名付けられているのもうなずけます。


中原ぜひ、多くの方に足を運んでいただいて、最新車種に試乗していただき、アウディのクルマメーカーとしての歩み、そして、未来に向けてのメッセージを知っていただきたいと思います。


<p>未来の自分に向けたメッセージを送信可能</p>

未来の自分に向けたメッセージを送信可能

<p>打ち込んだメッセージが表示される</p>

打ち込んだメッセージが表示される

<p>今回ご案内くださったアウディ ジャパンの中原さんは2008年にアウディ ジャパン入社。ブランドエクスペリエンスの担当として、今回、「Audi House of Progress Tokyo」の立ち上げ、責任者を務める</p>

今回ご案内くださったアウディ ジャパンの中原さんは2008年にアウディ ジャパン入社。ブランドエクスペリエンスの担当として、今回、「Audi House of Progress Tokyo」の立ち上げ、責任者を務める

<p>未来についてゆっくりくつろぎながら考えることができる2階のラウンジ</p>

未来についてゆっくりくつろぎながら考えることができる2階のラウンジ

今回試乗したe-tron Sportbackはアウディブランドでは日本史上初となる電気自動車(EV)。電気モーターを前後それぞれに搭載し、前輪と後輪を独立してコントロールする電動4WDを採用している。最高出力は408PS(300kW)、0-100km/h加速のタイムは5.7秒。Audi e-tron Sportback 全長4900×全幅1935×全高1615㎜。サイドミラーの代わりにカメラ映像で後方を確認する「バーチャルエクステリアミラー」も選択可能。e-tronスポーツバックの価格は1327万円から。

<p>外に展示されるe-tron Sportback</p>

外に展示されるe-tron Sportback

<p>e-tron SportbackはSUVに流麗なクーペのフォルムを融合</p>

e-tron SportbackはSUVに流麗なクーペのフォルムを融合

<p>カメラ映像で後方を確認できるバーチャルエクステリアミラー</p>

カメラ映像で後方を確認できるバーチャルエクステリアミラー

<p>バーチャルエクステリアミラーと通常のサイドミラーと選択可能</p>

バーチャルエクステリアミラーと通常のサイドミラーと選択可能

アウディ ハウス オブ プログレス 東京
Audi House of Progress Tokyo


プロジェクションマッピングをはじめとした最新技術を活用し、ブランドの歴史や哲学、最新車両に採用されたテクノロジーなどを体験できる、アウディとして世界初のブランドストア。コンセプトカーも展示されるほか、最新電気自動車のe-tronやRSモデルの試乗も可能。5月31日(月)までの期間限定オープン。

住所:東京都港区南青山5-3-2
営業時間:11時~20時(平日)、10時~20時 (土日祝)
定休日:なし
TEL:03-6403-5368
公式サイト:https://www.audi.jp/progress/audi-brand-store/

撮影/椙本裕子
※表示価格は税抜き

<p>展示されているコンセプトカーQ4 Sportback e-tron concept</p>

展示されているコンセプトカーQ4 Sportback e-tron concept

<p>4月から展示されるe-tron GT</p>

4月から展示されるe-tron GT

<p>e-tron Sportbackを試乗</p>

e-tron Sportbackを試乗

<p>試乗では高速道路を走行することも可能</p>

試乗では高速道路を走行することも可能

<p>[左]アウディ ジャパン マーケティング担当の中原英貴さん。[右]MEN’S EX編集部クルマ担当の田上雅人</p>

[左]アウディ ジャパン マーケティング担当の中原英貴さん。[右]MEN’S EX編集部クルマ担当の田上雅人

<p>本に手をかざすと映像が流れだす</p>

本に手をかざすと映像が流れだす

<p>アウディのロゴについての歴史</p>

アウディのロゴについての歴史

<p>プロジェクションマッピングを使った説明</p>

プロジェクションマッピングを使った説明

<p>e-tronの構造、デザイン上の特徴を解説してくれる</p>

e-tronの構造、デザイン上の特徴を解説してくれる

<p>こちらの模型はドイツから運んできた</p>

こちらの模型はドイツから運んできた

<p>アウディが目指すビジョン</p>

アウディが目指すビジョン

<p>指先を感知して赤いポインターが出現。キーワードを指し示すと説明映像が流れる</p>

指先を感知して赤いポインターが出現。キーワードを指し示すと説明映像が流れる

<p>GTのコンセプトカーの写真も展示</p>

GTのコンセプトカーの写真も展示

<p>未来の自分に向けたメッセージを送信可能</p>

未来の自分に向けたメッセージを送信可能

<p>打ち込んだメッセージが表示される</p>

打ち込んだメッセージが表示される

<p>今回ご案内くださったアウディ ジャパンの中原さんは2008年にアウディ ジャパン入社。ブランドエクスペリエンスの担当として、今回、「Audi House of Progress Tokyo」の立ち上げ、責任者を務める</p>

今回ご案内くださったアウディ ジャパンの中原さんは2008年にアウディ ジャパン入社。ブランドエクスペリエンスの担当として、今回、「Audi House of Progress Tokyo」の立ち上げ、責任者を務める

<p>未来についてゆっくりくつろぎながら考えることができる2階のラウンジ</p>

未来についてゆっくりくつろぎながら考えることができる2階のラウンジ

<p>外に展示されるe-tron Sportback</p>

外に展示されるe-tron Sportback

<p>e-tron SportbackはSUVに流麗なクーペのフォルムを融合</p>

e-tron SportbackはSUVに流麗なクーペのフォルムを融合

<p>カメラ映像で後方を確認できるバーチャルエクステリアミラー</p>

カメラ映像で後方を確認できるバーチャルエクステリアミラー

<p>バーチャルエクステリアミラーと通常のサイドミラーと選択可能</p>

バーチャルエクステリアミラーと通常のサイドミラーと選択可能

2025

VOL.345

Spring

  1. 4
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