【加藤綾子さん連載】「マーケティングとはインベストメント（投資）を積み重ねること」
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>> この記事の先頭に戻る
加藤一方でロボタクシー、カーシェアやライドシェア、自動運転車など、車そのもののあり方も移行期を迎えていますね。
木村車の買い方そのものもローンを組んだり、現金で買う「所有」だけでなく、様々なパターンが選択されるようになるでしょう。例えば早期の乗換えが可能な、ボルボのサブスク「SMAVO（スマボ）」を利用して、新しいボルボが出るたびに乗り換えるとか。近い将来、電気自動車やハイブリッドが全盛になったときに、逆に昔のアナログの車がいいという人も増えるんじゃないかと思っていて、持ち込んだ古いボルボをメンテナンスできる「KLASSISK GARAGE」というサービス拠点を、直営のボルボ・カーズ東名横浜に設けました。
加藤確かに今でも街で古いボルボに好んで乗っている人をたまに見かけます。余談になりますが、中学校のときの担任の先生がボルボに乗るのが夢だと語っていました（笑）。
木村先生やお医者様にもファンが多いブランドでもありますね。
加藤最後に今日伺った、ここ「ボルボ スタジオ 青山」は、木村さんが本国に提案して実現させたと聞きました。
木村そうです。夜は22時まで営業していて、シャンパーニュやワイン、スウェーデンビールも楽しめます。5年間のブリュッセル駐在時代に、お客様との食事でワインが奨められない営業は最低だと思って、会社のお金でいっぱい飲んで培ったワインの知識を活用して、ここでのワインメニューは私がセレクトします。会社でもワイン会を頻繁に開催して、話したことがない部署の人間同士の潤滑油にしています。
加藤次に青山に来たら、ワインも目当てに立ち寄らせていただきます！
カトMEMO
- トップからの指示を明確にする、明文化することが大切
- 即断即決は強いリーダーの証
- 将来の目標、キャリアを設定したら、バイタリティを持ってそれにつきすすみ、目標を周囲に伝えることでいっそう実現化の道が開く
- 仕事の優先順位は、緊急度より重要度が大切
- プレゼンテーションに向けて入念な準備を怠らない
スペシャルフォトギャラリー
［MEN’S EX 2020年1・2月号の記事を再構成］
撮影／鈴木泰之 スタイリング／後藤仁子 ヘアメイク／陶山恵実 文／岡田有加（Edit81）
